mQ Intelligence


Smart Factory Expertise with mQ Founder Kevin Hibbins
smart factory

Smart factory expertise

Backed by industry experts

Our smart factory expertise is backed by 50 years plus manufacturing intelligence industry experience, harnessing cutting-edge technology.

Electrical engineer, innovator and production technologist, Kevin Hibbins, founded mQ Intelligence in 2010.

“I saw a need for accurate measurement and the timely reporting of data so that plant managers would have full visibility of their site’s assets.

Providing the power of live information, optimised equipment and digitally integrated software systems drives operational performance further."

- Kevin Hibbins, company founder and managing director.

Our team >Contact us >

Smart factory expertise that counts...

Downtime hours saved
Losses Reduced
Manufacturing Clients

The mQ difference

Our Highly Skilled Leaders

Smart Factory Expertise with mQ Founder Kevin Hibbins

Kevin Hibbins

Founder & Managing Director

Kevin Hibbins has been devising and delivering innovation and technology solutions for some of Australia's biggest companies and organisations as a respected consultant, advisor, trusted mentor and now business leader, for 30 years.

In 2010 he established mQ Intelligence, where he applies his wealth of experience and considerable skill to guide a new generation of engineering innovation on the factory floors of Australia and beyond.

Michael Woodruff

Michael Woodruff

Head of Business Development

Michael Woodruff is passionate about developing people and organisations through the power of learning and technology.

With more than 20 years' experience in sales, account management, business development and workplace training roles, Michael brings to mq Intelligence a flair for project management that aligns people to their goals, ensuring they get results that exceed their expectations.

Shahzad Ali

Shahzad Ali

Full Stack Solution Architect

Shahzad Ali brings software engineering experience to mQ Intelligence that builds smarter and better performing systems with the primary objective to help manufacturers achieve excellence in their operations.

With specialties in digitisation, resource modelling, paperless execution, systems integration and asset maintenance, Shahzad has a proven track record of increasing efficiency, improving visibility and delivering continuous improvements.

Our guiding principle

Six Pillars of Manufacturing Excellence

When mQ Intelligence works with customers, it employs its unique framework known as the Six Pillars of Manufacturing Excellence.

When adopted, measured, reviewed and embedded, the Six Pillars of Manufacturing Excellence construct the essential foundations for building strong, resilient, sustainable and profitable businesses, particularly in the food manufacturing sector.

Six Pillars
SAP Digital Manufacturing


Do you struggle on a daily basis with poorly programmed equipment that has been supplied with inferior code, complex fault recovery, limited or non-existent documentation and minimal training?

If you or your production and engineering teams are stressed from keeping unreliable equipment on-line, then super-charging your level of automation could be the answer.

Reliable equipment is at the heart of a well-run factory.



Operating a factory without measurement is like driving a car without a dashboard.

When coupled with a strong automation foundation, it makes sense to monitor the performance of machines and processes in real-time, otherwise any improvement or deviation cannot be quickly quantified.

mQ Intelligence can provide performance information in real time down to the cost per unit produced to realise exceptional bottom-line improvements.



Achieving manufacturing excellence, must establish Standard Operating Procedures (SOPs) to govern a variety of tasks.

Utilising better connectivity to strengthen data sharing and governance, mQ Intelligence can help clients build more resilient and adaptive SOPs to achieve manufacturing excellence and develop compliance-ready solutions demanded by fast-moving supply chain partners.



Visibility into the manufacturing process provides insight into the production supply chain, which affects the ability to track and trace, as well as record its genealogy.

Data visibility is fundamental in supporting a culture of continuous improvement.

mQ Intelligence provides visibility into the inner workings of your operation, so that at any time you can see what’s happening where, when and by whom, and be notified of deviations.



An integrated business can adapt to ever moving forces of variability, respond to changing customer demand and better handle input variability from suppliers.

At mQ Intelligence we understand that integration is a key enabler in the journey toward manufacturing excellence and can offer solutions that will create seamless connectivity between remote data silos to facilitate the sharing of key data points throughout the manufacturing environment.



A defined and balanced execution strategy drives productivity and provides a major feedback loop to enhance manufacturing visibility, in turn providing critical input to maximise inventory accuracy and order fulfilment - which leads to happier (and repeat) customers.

A well planned and well executed manufacturing process has a much better opportunity to reach maximum potential, achieve cost targets and move the business closer towards excellence.

Frequently Asked Questions about

Smart factories

Smart factories are easily recognised as those that  leverage timely and robust data to run an optimised production environment.

Through the power of  enhanced automation and integrated software, versus those that operate largely on paper-based systems, ‘gut feel’, anecdotal reporting and outmoded, disconnected technology, smart factories empower people acting within them to perform smarter.

They facilitate smarter decision making and result in smarter outcomes.

People play an integral role in a smart factory as they interact with smart technology, automated processes and smart data collection.

A smart factory will always have a balanced approach across all possible facets of the manufacturing spectrum.

mQ Intelligence has developed its unique Six Pillars of Manufacturing Excellence to guide your smart factory transition and use as a benchmarking tool to measure success and continuous improvement.

How do you know when you’ve achieved manufacturing excellence?

Click here to read about the Six Pillar framework in detail and assess how your factory measures up and the gaps you need to address to elevate your operation to the elite level.

Smart machines, data-driven processes, integrated software platforms, algorithmically calibrated assembly lines and motivated people are driving the digitised manufacturing plants of the 21st century.

Factory owners who recognise the benefits of digital manufacturing are deploying new technology to free up their people from work that is mundane, mentally exhausting, emotionally draining and physically risky.

They are building ‘smart’ factories using the mQ Intelligence Six Pillar framework, which includes a pillar on governance to guide how technology should be used in an operation aligned to wider business goals and values.

It is best to think of a Manufacturing Execution System (MES) as the factory’s brain, providing real-time direction to the machines and mechanisms that create your product.

The MES coordinates collecting real-time information of materials consumed and materials produced.

It helps to monitor quality, maintenance and asset performance, driving operator engagement and ensuring that best-practise process is adhered to.

It ensures that production lines run as efficiently as possible, and provides a conduit between other business systems as required.

MES has the capacity to provide total monitoring of the process and real-time feedback to give factory managers the right information as it is occurring to make short-term adjustments or longer-term strategic improvements with confidence.

This becomes especially important in regulated industries, such as food and beverage or pharmaceutical, where documentation and independent, verifiable logging of processes, events and actions may be required.

Every factory is different, and there is no ‘one-size-fits-all’ approach to building an MES.

The key, though, is integration, one of the Six Pillars of Manufacturing Excellence exclusive to mQ Intelligence.

mQ Intelligence customers can elevate their digital transformation by connecting with FactoryGate, a sophisticated data integration service offered exclusively by mQ Intelligence.

Through FactoryGate, factory managers have access to a program that brings all their site’s critical data points together, offering uninhibited 360 views of the total operation.

Using FactoryGate, plant managers can link up the performance of their production assets to systems such as MES, ERP and Business Intelligence platforms, generating enormous synergy across the factory’s operation.

Factory managers need not tolerate poor performing operations. They have options to forge ahead on a path to manufacturing excellence, create better, healthier workplaces and embed processes to establish more profitable and sustainable businesses.

mQ Intelligence has created the “Six Pillars of Manufacturing Excellence” – automation, performance, governance, visibility, integration and execution.

If adopted, embedded, measured and reviewed as part of a continuous improvement process, the pillars will construct the essential foundations for getting the smart factory transition right, and building strong, resilient businesses.

Click here to read about the Six Pillar framework in detail and assess how your factory measures up and the gaps you need to address to elevate your operation to the elite level.

Frequent symptoms of poorly-performing factories include management and staff who:

  • Complain about unreliable equipment but fail to fix the faults;
  • Normalise unnecessary downtime;
  • Engage in pointless paperwork; 
  • Remain blind to operational details (by choice);
  • Accept errors in process;
  • Manually collect and transfer information between systems;
  • Undertake tasks more than once;
  • Work in a cluttered production area;
  • Lack visibility of critical process steps;
  • Feel helpless in their day-to-day activities.


This is where mQ Intelligence can help create a manufacturing excellence roadmap, a quick analysis and assessment including:

  • Where your business is positioned; 
  • A vision of where the business wants to be in 3-5 years; 
  • And a high-level roadmap of the steps required to get there.


The roadmap usually contains defined approaches, steps and milestones, aligned with the business’s appetite for change, spread across each of the Six Pillars of Manufacturing Excellence.

It often also contains cost-benefit analyses so that the business can gain some quick wins, build confidence and attain momentum. It is also a smart way to spend limited capex and achieve strong ROI.

Running a diagnostic assessment over your factory and embedding the mQ Intelligence Six Pillar framework will drive your operation towards manufacturing excellence.

“In two decades of business, I’ve seen the benefits companies achieve when they adopt our technology, from increasing efficiency, driving productivity, reducing waste, lowering workplace injuries, improving labour retention and ultimately, increasing their revenue and profit.” – mQ Intelligence founder and managing director, Kevin Hibbins.

The smart factory transition usually starts with an assessment of Manufacturing Performance Management (MPM).

mQ Intelligence makes factories smarter by running a preliminary diagnostic over the plant to identify the problem areas that warrant further investigation.

Production lines and dedicated machines are at the heart of any manufacturing enterprise. The better those assets run, the better the factory operates, creating opportunities to improve efficiency, safety, and resource planning, while reducing waste and energy costs.

mQ Intelligence offers a highly specialised platform that captures with pinpoint accuracy how assets are performing.

Like a listening tool or data probe, the platform is able to  record in the minutest detail how well the line is performing on its key functions.

Depending on the program settings, it will record the times at which the asset operates optimally and how it compares with other assets on the line or with other assets at other plants if the company has multiple sites.

The data can even be compared against wider industry benchmarks, allowing managers to assess with confidence their plant’s operational capacity and efficiency.

mQ Intelligence has several options for actual implementation of manufacturing integration, including but not limited to connected technologies such as LPWan / OPC / MQTT / HTTP / SOAP / TCP, database solutions, specialist integration products such as SAP MII (mQ is the preeminent solution provider of this technology in Australia).

Our own innovative no-code FactoryGate platform is also able to communicate directly to your machine and make that data instantly available when you need it, and how you need it.

It is important to note that we do not take a ‘cookie-cutter’ approach nor offer ‘off the shelf’ solutions to enhance your factory.

The best system is the one that works for you, offers flexibility and works seamlessly across your operation because it is accessible and user-friendly. Every business is different, so there’s no ‘one size fits all’.

If you’re already feeling anxious that your technology isn’t keeping pace or you’re worried about losing the technology race, then getting information on your current status and your business goals is the best place to start for calming your nerves and approaching your challenge with a reasoned methodology such as mQ’s Six Pillar framework.

bringing systems and people together

Technology partners

mQ Intelligence works closely with a range of niche partner businesses to complement our Smart Factory Application solutions and expertise.

Smart Factory Expertise

Are you ready for manufacturing excellence?

Achieving manufacturing excellence will make your business more efficient, operating with less waste, improved profitability, better agility and reduction in business risk.

Solutions >Contact us